Sitemap - 2023 - Simon Owens's Media Newsletter
Yet more evidence that Meta doesn’t understand the Creator Economy
How a former travel journalist built a paid membership community for the PR industry
Morning Brew’s brilliant YouTube strategy
How healthy is the podcast industry?
Are LinkedIn newsletters worth the investment?
What’s going on with Google traffic to publishers?
How Living Cozy leveraged product reviews to build a successful ecommerce business
The oversaturation of “Morning Brew for X” newsletters
Are video podcasts worth the time investment?
Freelance journalism doesn’t pay
How Freetrail carved out a media niche for one of the country's fastest-growing sports
The advertising recession is over
Was Jezebel a victim of keyword blocking?
A better alternative to micropayments
How the Sunday Long Read newsletter built a thriving membership by curating longform journalism
Did The Verge figure out a great way to increase homepage traffic?
How the GameDiscoverCo newsletter launched a data product for game developers
The creator “middle class” does exist
How the Tangle newsletter reached 77,000 readers and $624,000 in annual revenue
Big tech is breaking up with publishers
Instagram proves it still doesn’t understand the Creator Economy
The thriving Creator Economy company you've never heard of
This local news outlet carved out a lucrative niche by serving Indianapolis women
Can local podcasts become profitable?
Is a decline of social media traffic bad for publishers?
The pivot back to free content
How Oovvuu grew its video platform to over 400 million streams per day
The New York Times finally understands the value of a personal brand
How a blog about the VC industry generated over $1 million from online courses
How audience interactions drive paid subscriptions
How an economics newsletter reached 35,000 subscribers on Substack
Who is the world’s most prominent journalist?
How a B2B outlet that covers the corporate travel industry built up a loyal subscriber base
The advertising industry is really good at turning a blind eye
How B2B publisher Skift built a well-rounded and resilient media business
The dirty secret in publishing: leaky paywalls
How Man of Many grew into the largest men's lifestyle media outlet in Australia
Is a freelance journalism career even possible anymore?
Why Starter Story ditched advertising to focus on selling its products
Micropayments still don't work
Can publishers even block AI bots?
One of the largest newsletters on Substack is leaving Twitter
The end of the advertising recession?
How the journalism career trajectory is changing
How to drive paid subscriptions without a paywall
Business models often lag audience growth
Let's talk to four media entrepreneurs about content monetization
The Economist's brand outshines its journalism
How in-person meetings can boost your audience growth
The resurgence of the open web
Apple has declared war on email newsletters
What the most successful local news startups have in common
When paywalls can be counterproductive
The culprit behind Business Insider's falling subscription numbers?
Let's talk about growing your sponsorship revenue
Paywalls aren’t blocking access to high-quality news
5 case studies of successful media entrepreneurs
You're not optimizing your newsletter enough
The advertising recession is definitely here
How to leverage live audio to drive paid subscriptions
The perils of launching a subscription product too early
Let's talk to Richard Rushfield about building The Ankler
Testing out new paid subscription perks
In praise of outside-the-box media business models
The alternate universe where Gawker Media is still thriving
The next era for bootstrapped media
Let's talk about growing your subscription business
One of the biggest mistakes newsletter writers make
The Creator Economy "middle class" does exist
Emanuel Cinca will generate over $1 million this year from his newsletter
The media industry’s original sin
Let's talk to Stephen Hayes and Taegan Goddard about monetizing political news
Was I too bullish on Substack Notes?
Substack Notes could be the Twitter killer we've been waiting for
Announcing my newest content series
Why some creators prefer selling online courses over subscriptions
Let's talk about selling online courses
If AI destroys the media industry, then who will feed the chatbots?
Local newspapers have lost the plot
The low-hanging fruit for newsletter publishers
Creator funds are even more bullshit than we realized
Let's talk to Dan Oshinsky about newsletter growth
Is the Morning Brew model crumbling?
Publishers shouldn't have closed down their comment sections
What to make of the paltry payouts from YouTube Shorts
Let's talk about how to build a successful ghostwriting business
The shallow branding of shortform video
How to supercharge your newsletter growth
How Vice became the poster child for the Facebook media bubble
Let's talk about growing your newsletter audience
The increasing importance of newsletters for selling books
Understanding Business Insider’s pivots
Let's talk about building an events arm of your media business
The Creator Economy isn’t overhyped
How to build a $525 million B2B media company
Every company eventually tries to become a media company
Let's talk to Sean Griffey, CEO of Industry Dive
This YouTuber details his 12 separate revenue streams
TikTok's monetization is "absolute garbage"
Meet the guy who’s shaping HubSpot’s media strategy
How to build a successful B2B media company