Simon Owens's Media Newsletter

Simon Owens's Media Newsletter

Let's talk about selling online courses

Simon Owens
Apr 04, 2023
∙ Paid
Image via Pxhere

Hello there! If you’re reading this, you’re probably a paying subscriber to my newsletter. Several times a month, I host a live “Office Hours” session for my subscribers.

My hope is that this not only gives you the opportunity to interact with me, but also each other. I’ve been consistently amazed by the caliber of my subscribers’ expertise — in fact, I’ve featured many of my subscribers in the newsletter and podcast — and my ultimate goal is to cross-pollinate that expertise through these Office Hours.

So first, let’s start with the details of the upcoming Office Hours:

Topic: Let’s talk about selling online courses

Description: While paid subscription models have been all the rage for the last decade, more and more creators are turning to online courses as a way to monetize their audiences. Their evergreen nature makes them ideal for generating passive income, and many creators have succeeded at selling them at relatively high price points.

But what’s the best way to develop a course that your audience will actually want? And how do you market it to that audience? That’s what we’ll try to answer in this Office Hours session.

Featured guests include:

  • Mignon Fogarty, host of the Grammar Girl podcast

  • John Bejakovic, a creator behind several copywriting courses

  • Russell Nohelty, creator of the Writer MBA course

  • John Gannon, cofounder of GoingVC.com and founder of Venture5 Media

  • Stephanie Fuccio, creator of several podcast mini-courses

Date and Time: Thursday, April 6 at 1 p.m. ET

Zoom link:

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