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Why I never make it to the end of MrBeast videos
PLUS: Gen Alpha’s total immersion in the Creator Economy
Feb 27
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Simon Owens
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Why I never make it to the end of MrBeast videos
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How an advanced degree gives creators a competitive edge
PLUS: The $1.25 million live stream
Feb 26
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Simon Owens
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How an advanced degree gives creators a competitive edge
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Why don't legacy publishers monetize their social media accounts?
PLUS: How comment sections improve subscriber retention
Feb 20
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Simon Owens
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Why don't legacy publishers monetize their social media accounts?
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Why HBO's YouTube windowing strategy didn't work
PLUS: How Spotify can upsell its users on pricier subscriptions
Feb 19
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Simon Owens
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Why HBO's YouTube windowing strategy didn't work
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Have you published your 100 pieces of content?
PLUS: Why hasn’t the New York Times launched a video version of The Daily?
Feb 14
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Simon Owens
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Have you published your 100 pieces of content?
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The paywall dilemma
PLUS: Try to find undervalued content niches.
Feb 12
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Simon Owens
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The paywall dilemma
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Boring niches are extremely valuable
PLUS: YouTube’s true competitor
Feb 6
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Simon Owens
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Boring niches are extremely valuable
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Embrace the content grind
PLUS: BuzzFeed waited too long to launch its own social media platform.
Feb 5
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Simon Owens
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Embrace the content grind
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January 2025
How Hollywood streamers should work with YouTubers
PLUS: Creators are learning how supply chains work.
Jan 31
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Simon Owens
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How Hollywood streamers should work with YouTubers
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This Colorado food writer came up with a novel way to monetize his content
Matthew Schniper has spent over 20 years covering the Colorado Springs food scene.
Jan 30
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Simon Owens
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This Colorado food writer came up with a novel way to monetize his content
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Why is Spotify held to a different standard than Meta?
PLUS: Why I’ve stopped responding to pitches from PR agencies
Jan 29
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Simon Owens
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Why is Spotify held to a different standard than Meta?
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Why Substack is trying to lure in TikTok creators
PLUS: Forbes is a professional networking company with a media outlet attached.
Jan 24
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Simon Owens
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Why Substack is trying to lure in TikTok creators
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