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The pivot back to free content
PLUS: Did Substack bring back the blogosphere?
Sep 29
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Simon Owens
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The pivot back to free content
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How Oovvuu grew its video platform to over 400 million streams per day
Ricky Sutton co-founded the company to help publishers claw back advertising dollars from the Google/Facebook duopoly.
Sep 26
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Simon Owens
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How Oovvuu grew its video platform to over 400 million streams per day
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The New York Times finally understands the value of a personal brand
PLUS: AI-generated content is already harming publishers’ Google traffic.
Sep 22
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Simon Owens
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The New York Times finally understands the value of a personal brand
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How a blog about the VC industry generated over $1 million from online courses
John Gannon built an audience with VC job postings and then monetized through a mix of online courses, productized services, and sponsorships.
Sep 19
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Simon Owens
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How a blog about the VC industry generated over $1 million from online courses
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How audience interactions drive paid subscriptions
PLUS: The resiliency of live blogs
Sep 15
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Simon Owens
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How audience interactions drive paid subscriptions
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How an economics newsletter reached 35,000 subscribers on Substack
PLUS: The Creator Economy is huge
Sep 12
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Simon Owens
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How an economics newsletter reached 35,000 subscribers on Substack
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Who is the world’s most prominent journalist?
PLUS: How The New York Times designs a hit game
Sep 8
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Simon Owens
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Who is the world’s most prominent journalist?
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How a B2B outlet that covers the corporate travel industry built up a loyal subscriber base
The Company Dime mostly eschewed sponsorship revenue and focused instead on delivering high-quality journalism.
Sep 5
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Simon Owens
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How a B2B outlet that covers the corporate travel industry built up a loyal subscriber base
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The advertising industry is really good at turning a blind eye
PLUS: CNN finally acknowledges reality
Sep 1
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Simon Owens
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The advertising industry is really good at turning a blind eye
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August 2023
REMINDER: Come chat with us
Hey all, this is just a quick reminder that I’m doing a live Office Hours chat today at 1 p.m. ET. Here’s the Zoom link again…
Aug 31
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Simon Owens
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REMINDER: Come chat with us
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How B2B publisher Skift built a well-rounded and resilient media business
PLUS: What Walter Frick learned while running Quartz's membership program
Aug 30
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Simon Owens
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How B2B publisher Skift built a well-rounded and resilient media business
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The dirty secret in publishing: leaky paywalls
I've been talking to more and more publishers who say that LinkedIn is their #1 social traffic referrer.
Aug 25
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Simon Owens
34
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The dirty secret in publishing: leaky paywalls
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