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Why don't legacy publishers monetize their social media accounts?
PLUS: How comment sections improve subscriber retention
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Simon Owens
Why HBO's YouTube windowing strategy didn't work
PLUS: How Spotify can upsell its users on pricier subscriptions
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Simon Owens
Have you published your 100 pieces of content?
PLUS: Why hasn’t the New York Times launched a video version of The Daily?
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Simon Owens
The paywall dilemma
PLUS: Try to find undervalued content niches.
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Simon Owens
Boring niches are extremely valuable
PLUS: YouTube’s true competitor
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Simon Owens
Embrace the content grind
PLUS: BuzzFeed waited too long to launch its own social media platform.
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Simon Owens

January 2025

How Hollywood streamers should work with YouTubers
PLUS: Creators are learning how supply chains work.
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Simon Owens
This Colorado food writer came up with a novel way to monetize his content
Matthew Schniper has spent over 20 years covering the Colorado Springs food scene.
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Simon Owens
2
Why is Spotify held to a different standard than Meta?
PLUS: Why I’ve stopped responding to pitches from PR agencies
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Simon Owens
Why Substack is trying to lure in TikTok creators
PLUS: Forbes is a professional networking company with a media outlet attached.
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Simon Owens
How 1440 scaled its newsletter to 4 million subscribers
Tim Huelskamp's background in private equity trained him in the science of growth arbitrage.
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Simon Owens
When will the sports media bubble pop?
PLUS: Why Vox outperforms every other media outlet on YouTube
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Simon Owens
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