Archive - Simon Owens's Media Newsletter

February 2025

Why I never make it to the end of MrBeast videos

PLUS: Gen Alpha’s total immersion in the Creator Economy

Feb 27 •

How an advanced degree gives creators a competitive edge

PLUS: The $1.25 million live stream

Feb 26 •

Why don't legacy publishers monetize their social media accounts?

PLUS: How comment sections improve subscriber retention

Feb 20 •

Why HBO's YouTube windowing strategy didn't work

PLUS: How Spotify can upsell its users on pricier subscriptions

Feb 19 •

Have you published your 100 pieces of content?

PLUS: Why hasn’t the New York Times launched a video version of The Daily?

Feb 14 •

The paywall dilemma

PLUS: Try to find undervalued content niches.

Feb 12 •

Boring niches are extremely valuable

PLUS: YouTube’s true competitor

Feb 6 •

Embrace the content grind

PLUS: BuzzFeed waited too long to launch its own social media platform.

Feb 5 •

January 2025

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