Simon Owens's Media Newsletter

Simon Owens's Media Newsletter

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The thorny ethics around child influencers
PLUS: Why Threads is suddenly sending traffic to publishers
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Simon Owens
1
How Air Mail convinces luxury brands to sponsor its newsletter
PLUS: How Google helped the New York Times achieve its cooking recipes dominance
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Simon Owens
4
The Arkansas media mogul you've never heard of
PLUS: The Creator Economy is finding new models to fund investigative journalism.
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Simon Owens
How a viral Substack essay led to a major book deal
PLUS: An actual good use of AI for newsgathering
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Simon Owens
AI chatbots keep failing every accuracy test thrown at them
PLUS: Why Substack’s new subscriber milestone is so significant
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Simon Owens
Why a successful food creator quit her popular YouTube channel
PLUS: Why don’t more publishers offer ad-free content to paid subscribers?
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Simon Owens
1

February 2025

Why I never make it to the end of MrBeast videos
PLUS: Gen Alpha’s total immersion in the Creator Economy
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Simon Owens
2
How an advanced degree gives creators a competitive edge
PLUS: The $1.25 million live stream
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Simon Owens
Why don't legacy publishers monetize their social media accounts?
PLUS: How comment sections improve subscriber retention
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Simon Owens
Why HBO's YouTube windowing strategy didn't work
PLUS: How Spotify can upsell its users on pricier subscriptions
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Simon Owens
Have you published your 100 pieces of content?
PLUS: Why hasn’t the New York Times launched a video version of The Daily?
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Simon Owens
The paywall dilemma
PLUS: Try to find undervalued content niches.
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Simon Owens
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