Simon Owens's Media Newsletter

Simon Owens's Media Newsletter

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February 2025

Why I never make it to the end of MrBeast videos
PLUS: Gen Alpha’s total immersion in the Creator Economy
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Simon Owens
2
How an advanced degree gives creators a competitive edge
PLUS: The $1.25 million live stream
 • 
Simon Owens
Why don't legacy publishers monetize their social media accounts?
PLUS: How comment sections improve subscriber retention
 • 
Simon Owens
Why HBO's YouTube windowing strategy didn't work
PLUS: How Spotify can upsell its users on pricier subscriptions
 • 
Simon Owens
Have you published your 100 pieces of content?
PLUS: Why hasn’t the New York Times launched a video version of The Daily?
 • 
Simon Owens
The paywall dilemma
PLUS: Try to find undervalued content niches.
 • 
Simon Owens
Boring niches are extremely valuable
PLUS: YouTube’s true competitor
 • 
Simon Owens
Embrace the content grind
PLUS: BuzzFeed waited too long to launch its own social media platform.
 • 
Simon Owens

January 2025

How Hollywood streamers should work with YouTubers
PLUS: Creators are learning how supply chains work.
 • 
Simon Owens
This Colorado food writer came up with a novel way to monetize his content
Matthew Schniper has spent over 20 years covering the Colorado Springs food scene.
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Simon Owens
2
Why is Spotify held to a different standard than Meta?
PLUS: Why I’ve stopped responding to pitches from PR agencies
 • 
Simon Owens
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