Why Starter Story ditched advertising to focus on selling its products
PLUS: How Project Brazen adapts its IP for books, podcasts, film, and television
Patrick Walls is the founder of Starter Story, an outlet that’s published thousands of case studies on how entrepreneurs built successful businesses. At one point, he was selling upward of $50k a month in sponsorships, but then he ditched that business all together to focus on paid products.
In a live Zoom call this Thursday, he’s going to answer audience questions about why he made this move and how he’s generating $1.5 million a year through subscriptions and other information products.
The call will also feature Bradley Hope, a former Wall Street Journal reporter and co-author of the New York Times bestselling book Billion Dollar Whale. In 2021, he co-founded Project Brazen, a production studio that creates narrative nonfiction across podcasts, books, newsletters, TV, and film. He’s going to answer audience question about how you adapt a single piece of IP into multiple formats.
This is an interactive session where you’ll be given the opportunity to ask questions and contribute, and it’ll be jam-packed with actionable tips that you can steal and use in your own monetization efforts.
Date and Time: Thursday, August 17th at 4 p.m. ET
Zoom link: