Longform interviews with media entrepreneurs

This is an ongoing repository of my case study interviews. I’m compiling it to make it easier for new subscribers to access older case studies.

1. How Stacked Marketer grew to over $600k in revenue

2. Why The Financial Times launched an inexpensive mobile app

3. How to launch a successful events business

4. How to build a successful B2B media company

5. Overstory is one of the fastest growing media companies in Canada

6. How James Cridland built the most influential newsletter within the podcast industry

7. Meet the guy who’s shaping HubSpot’s media strategy

8. How Matt Brown built a thriving newsletter around the business of college sports

9. How Roca News grew to 1.1 million Instagram subscribers

10. Uncovered is building the largest community for true crime enthusiasts

11. He sold his newsletter to a climate tech company

12. How Libsyn plans to challenge Spotify for podcast dominance

13. How The Future Party grew its newsletter to 150,000 subscribers

14. How publishers can drive more subscription revenue

15. Why Brandi Kruse left her lucrative TV news career to launch her own podcast

16. How Stacker created a newswire for data journalism

17. Inside Morning Brew's video strategy

18. How two graduate students launched the leading biotech publisher in Europe

19. Why David Kushner is serializing his next book on Substack

20. How a kids-focused podcaster reached 1 million monthly downloads

21. How investment newsletter The Daily Upside reached 300,000 subscribers

22. How a serial media entrepreneur launched a new MVP

23. How a former Cosmo editor built Australia's largest women-focused media company

24. How a college student launched one of the most influential B2B sports media companies

25. How a podcast for entrepreneurial parents generates $200,000 a year

26. How Starter Story grew to 1.4 million monthly visitors and $500,000 in annual revenue

27. How Big Cabal Media became one of the fastest-growing news outlets in Africa

28. How an interest in whiskey birthed a thriving media company

29. Why The Information launched a Creator Economy newsletter

30. How Maria Brito used Instagram to build a 7-figure art consulting business

31. How an engineering student accidentally started a thriving science news site

32. Was Randy Cassingham the first member of the Creator Economy?

33. How ScoopWhoop became one of India’s most viral publishers

34. Judd Legum proved that investigative journalism can thrive on Substack

35. Can a hit YouTube channel thrive after its founder departs?

36. Can a former Myspace CTO drive the creator economy's next evolution?

37. Can Quartz become a scrappy media startup?

38. How Taegan Goddard built a thriving paid membership for Political Wire

39. This YouTuber built a massive following with pop music guitar lessons

40. How Newsflare monetizes video from over 60,000 contributors

41. How Blockworks is building a crypto media empire

42. 5 lessons from running a paid newsletter for the past year

43. How Josh Spector monetizes his 25,000 newsletter subscribers

44. How 6AM City is scaling crowdsourced local journalism

45. How The Discourse scaled its business model to 34 local news sites

46. This company specializes in turning industry conferences into podcasts

47. Daily Detroit is proving there’s a market for local podcasts

48. How two YouTubers turned their hunting vlog into a thriving business

49. How a VC investor grew her newsletter to over 100,000 subscribers

50. How a trade show’s newsletter saved the company during Covid

51. This Australian news site doubled its paid subscriptions over the past year

52. Why a Hell’s Kitchen print magazine pivoted to newsletters

53. This TV podcast generates $4,000 a month on Patreon

54. Inside the career of a successful ghostwriter

55. How Kent Anderson became a watchdog over the scholarly publishing industry

56. He got laid off from Yahoo Sports, so he launched his own sports newsletter

57. How a leading fintech events company pivoted to virtual events

58. This journalist launched a news outlet for French expats in the U.S.

59. He amassed 5,000 subscribers for one of New Zealand’s first paid newsletters

60. Why this digital publisher launched a twice-yearly print magazine

61. How a bestselling author became a one-man media company

62. Can local news thrive on Substack?

63. This agency helps B2B tech companies develop their own podcasts

64. This former Patch reporter launched his own thriving local news site

65. Macmillan was an early podcast pioneer. Here’s what it’s up to next

66. He wrote a newsletter for the Chicago Tribune. Then he launched his own

67. His barbecue site generates $100,000 a month

68. He helped launch a thriving news cooperative in Bristol UK

69. What it takes to operate a physical podcast studio

70. Why news publishers shouldn’t give up on Wordpress

71. How this barbecue website built a thriving ecommerce business

72. How to grow your newsletter by syndicating it to mainstream media outlets

73. This media company merged local news with content marketing

74. Why you should adapt your podcast episodes into multiple formats

75. How a blogger sold $72,000 in ebooks over a 3-day period