This is an ongoing repository of my case study interviews. I’m compiling it to make it easier for new subscribers to access older case studies.
Why David Kushner is serializing his next book on Substack
How a kids-focused podcaster reached 1 million monthly downloads
How investment newsletter The Daily Upside reached 300,000 subscribers
How a serial media entrepreneur launched a new MVP
How a former Cosmo editor built Australia's largest women-focused media company
How a college student launched one of the most influential B2B sports media companies
How a podcast for entrepreneurial parents generates $200,000 a year
How Starter Story grew to 1.4 million monthly visitors and $500,000 in annual revenue
How Big Cabal Media became one of the fastest-growing news outlets in Africa
How an interest in whiskey birthed a thriving media company
Why The Information launched a Creator Economy newsletter
How Maria Brito used Instagram to build a 7-figure art consulting business
How an engineering student accidentally started a thriving science news site
Was Randy Cassingham the first member of the Creator Economy?
How ScoopWhoop became one of India’s most viral publishers
Judd Legum proved that investigative journalism can thrive on Substack
Can a hit YouTube channel thrive after its founder departs?
Can a former Myspace CTO drive the creator economy's next evolution?
Can Quartz become a scrappy media startup?
How Taegan Goddard built a thriving paid membership for Political Wire
This YouTuber built a massive following with pop music guitar lessons
How Newsflare monetizes video from over 60,000 contributors
How Blockworks is building a crypto media empire
5 lessons from running a paid newsletter for the past year
How Josh Spector monetizes his 25,000 newsletter subscribers
How 6AM City is scaling crowdsourced local journalism
How The Discourse scaled its business model to 34 local news sites
This company specializes in turning industry conferences into podcasts
Daily Detroit is proving there’s a market for local podcasts
How two YouTubers turned their hunting vlog into a thriving business
How a VC investor grew her newsletter to over 100,000 subscribers
How a trade show’s newsletter saved the company during Covid
This Australian news site doubled its paid subscriptions over the past year
Why a Hell’s Kitchen print magazine pivoted to newsletters
This TV podcast generates $4,000 a month on Patreon
Inside the career of a successful ghostwriter
How Kent Anderson became a watchdog over the scholarly publishing industry
He got laid off from Yahoo Sports, so he launched his own sports newsletter
How a leading fintech events company pivoted to virtual events
This journalist launched a news outlet for French expats in the U.S.
He amassed 5,000 subscribers for one of New Zealand’s first paid newsletters
Why this digital publisher launched a twice-yearly print magazine
How a bestselling author became a one-man media company
Can local news thrive on Substack?
This agency helps B2B tech companies develop their own podcasts
This former Patch reporter launched his own thriving local news site
Macmillan was an early podcast pioneer. Here’s what it’s up to next
He wrote a newsletter for the Chicago Tribune. Then he launched his own
His barbecue site generates $100,000 a month
He helped launch a thriving news cooperative in Bristol UK
What it takes to operate a physical podcast studio
Why news publishers shouldn’t give up on Wordpress
How this barbecue website built a thriving ecommerce business
How to grow your newsletter by syndicating it to mainstream media outlets
This media company merged local news with content marketing
Why you should adapt your podcast episodes into multiple formats
How a blogger sold $72,000 in ebooks over a 3-day period