Welcome! I'm Simon Owens and this is my media industry newsletter. If you've received it, then you either subscribed or someone forwarded it to you.
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Hello! Longtime readers of this newsletter know that I regularly like to turn the table and take writing prompts from you, the audience. Basically, you can add your questions to this article, and I’ll try my best to answer as many as humanly possible.
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36,216…
…that’s the number of words I published across 11 newsletter issues in July. I also produced four podcast episodes totaling 172 minutes of audio/video. That content was packed with insights that hopefully will help you in building your own content business.
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I would like to know your thoughts on the current race to the bottom for working with advertisers who want the lowest CPM possible. So many are saying they will only pay on clicks or conversions. Problem is most newsletter publications are built to deliver the value in the newsletter. not to take the user out of the newsletter. Would you agree..."The tail is wagging the dog" or that they are using these newsletters to "ride the buss for free?"
Interesting local newspaper projects to grow digitally (digital replica alternative)