I would like to know your thoughts on the current race to the bottom for working with advertisers who want the lowest CPM possible. So many are saying they will only pay on clicks or conversions. Problem is most newsletter publications are built to deliver the value in the newsletter. not to take the user out of the newsletter. Would you…
I would like to know your thoughts on the current race to the bottom for working with advertisers who want the lowest CPM possible. So many are saying they will only pay on clicks or conversions. Problem is most newsletter publications are built to deliver the value in the newsletter. not to take the user out of the newsletter. Would you agree..."The tail is wagging the dog" or that they are using these newsletters to "ride the buss for free?"
I would like to know your thoughts on the current race to the bottom for working with advertisers who want the lowest CPM possible. So many are saying they will only pay on clicks or conversions. Problem is most newsletter publications are built to deliver the value in the newsletter. not to take the user out of the newsletter. Would you agree..."The tail is wagging the dog" or that they are using these newsletters to "ride the buss for free?"