How the Daily Upside grew to over 1 million subscribers

Patrick Trousdale explains why he partnered with a traditional news brand and how he works with finance influencers.

One of the best insights Patrick Trousdale had when growing his finance newsletter The Daily Upside was that he didn’t need to go it alone. With his deep background in the finance industry, he knew he could create a high quality editorial product, and he also knew he’d have a much easier time growing it if he teamed up with an outlet that had an already-existing audience.

That’s how he ended up partnering with The Motley Fool, a venerable media brand that was looking to diversify its portfolio. After the Motley Fool started promoting The Daily Upside to its email list, the latter was able to quickly scale up its operations and revenue. Today, it has over 1 million email subscribers and employs an entire editorial team.

In a recent interview, Patrick walked through all his growth strategies, including how he convinced The Motley Fool to partner with him, how he works with finance influencers to drive signups, where he invests in paid acquisition, and how he collects first party data to measure the value of his audience.

Watch our interview in the video embedded below: