I feel like fiction podcasts are an even tougher nut to crack. I doubt that most publishers that launch conversational shows will hire full-time podcast talent -- instead, they'll pull in their own reporters as hosts and then maybe hire a freelancer to produce.
I feel like fiction podcasts are an even tougher nut to crack. I doubt that most publishers that launch conversational shows will hire full-time podcast talent -- instead, they'll pull in their own reporters as hosts and then maybe hire a freelancer to produce.
Ok, so this is where the difference between markets (US & EU, developed & emerging) might shape our perspectives. In my experience, podcasting talent will emerge from the newsroom as the newsroom invests in audio and those people have ambitions. Now, as the market develops and competition grows, podcasting talent has more options and will go where better treatment and carrier growth opportunities are available (actually quite normal in every industry). US is a fairly developed market, most of Europe is not, so this dynamic is very much present here.
I feel like fiction podcasts are an even tougher nut to crack. I doubt that most publishers that launch conversational shows will hire full-time podcast talent -- instead, they'll pull in their own reporters as hosts and then maybe hire a freelancer to produce.
Ok, so this is where the difference between markets (US & EU, developed & emerging) might shape our perspectives. In my experience, podcasting talent will emerge from the newsroom as the newsroom invests in audio and those people have ambitions. Now, as the market develops and competition grows, podcasting talent has more options and will go where better treatment and carrier growth opportunities are available (actually quite normal in every industry). US is a fairly developed market, most of Europe is not, so this dynamic is very much present here.