The movement towards "underprivileged" readers getting access to paid content via Brand sponsorships is very appealing to me. The CTA of the Guardian does feel very much like Wikipedia. Their topic choice strikes a nerve for anyone on the left.
Substack getting into Advertising directly literally goes against its core ethos and would ruin its brand for many of us. Getting way from algos and ads is the entire point of this exercise.
I'm a Guardian subscriber, and I was drawn to pay exactly because of that Call to Action. It really struck a nerve. It'd be great to see you examine the NPR model and how it differentiates, exemplifies this same kind of reader (listener)-sponsored support. Thanks for this, and I'll have to put some of this to use in my own newsletter here.
They also offer a special feature in their app for members only, so it's not just a donation, there is some value add there.
I did come across that in my research, but was unsure how big a role it played in driving subscriptions.
Nicely done...
This was a wonderful read. Thanks!
The movement towards "underprivileged" readers getting access to paid content via Brand sponsorships is very appealing to me. The CTA of the Guardian does feel very much like Wikipedia. Their topic choice strikes a nerve for anyone on the left.
Substack getting into Advertising directly literally goes against its core ethos and would ruin its brand for many of us. Getting way from algos and ads is the entire point of this exercise.
I'm a Guardian subscriber, and I was drawn to pay exactly because of that Call to Action. It really struck a nerve. It'd be great to see you examine the NPR model and how it differentiates, exemplifies this same kind of reader (listener)-sponsored support. Thanks for this, and I'll have to put some of this to use in my own newsletter here.