Welcome! I'm Simon Owens and this is my tech and media newsletter. You can subscribe by clicking on this handy little button: Do news consumers want to pay for an ad-free experience? It’s pretty clear at this point that, at least in some cases, consumers will pay extra money to avoid the interruption of ads. Netflix built up much of its brand identity on the promise that it’ll never feature advertising alongside its content. Hulu sold millions of subscriptions for an ad-free tier that’s twice as expensive as its regular version. Roughly 130 million users pay Spotify for an ad-free music listening experience.
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