You basically have your own homegrown focus group just waiting to be unleashed.
What survey tools do you all recommend? That is what I was hoping to find reading this.
How do I get a listing of responders to my polls for giveaways and special offers?
This is very helpful, Simon. So thank you for this. I think I will try a survey question in my newsletter this week. One question I've had about open rates: I feel like I know some recipients show up with a zero open because the email address I'm sending to them (maybe NAME[at]TheirEmployer) forwards to a personal Gmail or other address where they are actually opening and reading it. Would the second email address count as an open somehow even if it was never opened from their, say, Outlook account or whatever?