Native ads were created because traditional advertising was viewed so poorly.
So, let's make our ads not look like ads... And, it worked!
"Because native ads don’t “feel” like traditional ads, consumers are more likely to consume them — in fact, consumers view native ads over 50% more than banner ads."
(We stopped native advertising because our clients were upset once they realized it was an ad disguised as actual content, and they felt we were responsible for 'tricking' them.)
I can’t think of two brands more opposite than Taboola and Apple
Native ads were created because traditional advertising was viewed so poorly.
So, let's make our ads not look like ads... And, it worked!
"Because native ads don’t “feel” like traditional ads, consumers are more likely to consume them — in fact, consumers view native ads over 50% more than banner ads."
(We stopped native advertising because our clients were upset once they realized it was an ad disguised as actual content, and they felt we were responsible for 'tricking' them.)
(Quote source: https://blog.hubspot.com/marketing/marketing-trends)