1 Comment

"The ad would be automatically inserted into the newsletter: The newsletter owner would obviously have the ability to reject or accept the ad."

I wouldn't be surprised if they leveraged the Recommendation feature as a test. Turn it into a "button" where the author can insert a recommended newsletter into their own article / post / newsletter.

* Organic at first

* Paid if it meets certain thresholds

* It's not an "ad"

* Continues network effects

* Upholds credibility

* Substack gets a cut of the ad + uplift in revenue from more subscriptions

(I think the self-serve model is troubling. Expectations are all over the place.)

Expand full comment