Why most podcasters will benefit from the pl…

Image via Needpix Welcome! I'm Simon Owens and this is my media newsletter. You can subscribe by clicking on this handy little button: Review the short history of podcasting and you’ll find a few seminal moments. There’s the format’s invention, of course, quickly followed by its official inclusion in the Apple iTunes directory. Then there’s Apple’s 2012 rollout of a standalone podcast app that was featured on the home screen of over a billion iPhones and iPads. Finally, we have the 2014 debut of Serial, the first podcast to spawn group listening parties and watercooler discussions.

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