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We invested in a podcast startup that would male it very easy to put local podcast content behind the paywall of local publishers. This had been successful in Norway since 2016 or so and helped publishers grow their subscriber base.

German local newspapers are still that: paperfocused. It didn’t catch on at all here.

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Yeah, it's especially hard with local publishers because most haven't embraced podcasting at all yet.

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I started my first podcast 20 years ago, so let's give them some more years. I wouldn't rush into anything!

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I really like the Economist podcasts and subscribe to their Plus service, but based on how often they entreat their listeners to sign up for it, the numbers can’t be very good!

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Interesting. What platform do they use to handle their subscriptions? Do they do it directly through Apple or do they use some sort of third party service that generates a custom RSS?

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Custom RSS. Bit of a pain to be honest.

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