I know this was awhile ago but I just did a comparison between the most recent three months and those same three months in 2023. Traffic from Google fell off a cliff. Like a fifth of what I was getting, despite having more subscribers. Those were a big source of new paid subscribers for me so it definitely stings. It's frustrating seeing TV news station's spelling-error-ridden, short story on something rank higher than my in-depth piece. I've been steering into paid ads more to compensate.
Great summary! Very helpful! 👏
I did notice substack new video tools for podcasters. Looks amazing!
I know this was awhile ago but I just did a comparison between the most recent three months and those same three months in 2023. Traffic from Google fell off a cliff. Like a fifth of what I was getting, despite having more subscribers. Those were a big source of new paid subscribers for me so it definitely stings. It's frustrating seeing TV news station's spelling-error-ridden, short story on something rank higher than my in-depth piece. I've been steering into paid ads more to compensate.