Suggested by Substack? Where have I heard that before. Pretty much every single Substack Pro author were given fake numbers. Hamish insists no promises were made. The truth is conversion rates mostly depend and vary wildly on the category and its audience match with Substack's existing network. Substack often suggested in the 10 to 15% range to lure big journalists and political commentators.
Enjoy your conversion rate Simon, in Tech it's considerably below 5% and far closer to 2%. It depends also on the value and originality of the niche. Wider TAM niches will grow free readers faster, but not necessarily obviously conversion rates.
Here's the catch, in the political category conversion rates are boosted 4-7% compared to the rest of us. So multiple Political newsletters have well over 15% conversion rates, even at scale. The Dispatch was such an example.
Interesting, the rule of thumb I hear in other creator circles (not so focused on newsletters — also stuff like ebooks and courses) is that 1% of your audience will convert. I'm surprised to hear that Substack was touting 10%
Suggested by Substack? Where have I heard that before. Pretty much every single Substack Pro author were given fake numbers. Hamish insists no promises were made. The truth is conversion rates mostly depend and vary wildly on the category and its audience match with Substack's existing network. Substack often suggested in the 10 to 15% range to lure big journalists and political commentators.
Enjoy your conversion rate Simon, in Tech it's considerably below 5% and far closer to 2%. It depends also on the value and originality of the niche. Wider TAM niches will grow free readers faster, but not necessarily obviously conversion rates.
Here's the catch, in the political category conversion rates are boosted 4-7% compared to the rest of us. So multiple Political newsletters have well over 15% conversion rates, even at scale. The Dispatch was such an example.
sheesh.. who knows if substack even exists in 3 years.
Interesting, the rule of thumb I hear in other creator circles (not so focused on newsletters — also stuff like ebooks and courses) is that 1% of your audience will convert. I'm surprised to hear that Substack was touting 10%