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Really nice piece Simon (found it from your other piece "why creators are in less of a rush to quit their day jobs"). This is pretty much what I'm doing with my Substack Better by Design. By day, I lead product design at a tech startup and by night I build this creative community dedicated to good design. The time commitment is significant, but that's mostly meant I've had to approach it very strategically and make sure I have systems in place that enable me to deliver each week. Like you mention, I don't have immediate intentions to leave my job but creating this on the side has been a big boost for my professional presence and, at a minimum, will be a great point of reference for finding new jobs in the future. At best, I think it has the potential to become my full-time focus, but thankfully I can grow it organically without having to worry about the money for now.

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