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In my opinion there are two really key and valuable insights in this issue: the first is related to niche magazines. It is a very growing phenomenon in Europe too and specifically I see many examples of it in our country. People want unique and particular perspectives, very close to their thoughts or ideas on certain aspects, they want original foramts that go beyond the news and, what I have noticed, they really want to feel the exclusivity of being part of a small community, of an intellectual or other 'club'. In my opinion, this is the real insight and very important also for large companies to be able to properly exploit this trend with dedicated products. The second great insight in my opinion is related to podcasts, but not only to the topic of narratives, but also to the fact that in my opinion there is an increasingly changing habits related to them. They have now become a widely spread product and therefore here too. we are seeing strong diversification and podcasting as a key part of many content ecosystems. Perhaps, these trends are also close to the other interesting thing you covered, relating to human news curators, who despite always being data in decline, resist and indeed are increasingly liked when they manage to curate what they write according to particular or unexplored aspects.

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