I'm the sender of the paid subscriber thank you notes! And a long-time fan of your newsletter, so this was cool to see. To me, sending those notes feels more like a genuine extension of my offline behavior and personality than a strategic play, per se ... but yeah, of course I also hope that people won't unsubscribe once we've made a more substantive connection. Would be curious if you've found that works for your calls!!
Loved it Simon!
I'm the sender of the paid subscriber thank you notes! And a long-time fan of your newsletter, so this was cool to see. To me, sending those notes feels more like a genuine extension of my offline behavior and personality than a strategic play, per se ... but yeah, of course I also hope that people won't unsubscribe once we've made a more substantive connection. Would be curious if you've found that works for your calls!!