5 Comments

Perfect article for me as I'm getting started with my own newsletter.

Could you please share some examples of authors who are doing well by expanding on the topics in their books? Any novelists taking this approach, or are they non-fiction authors?

Expand full comment

You should talk to Tim Grahl & Storygrid ppl about newsletters.

Newsletters have always been a big driver for self publishing too

Expand full comment

So I guess the question is how big of a newsletter audience does one need to leverage book sales?

Expand full comment

Since I mainly read non fiction, most book recommendations (60%) come from references inside the book I’m reading..30% or so comes from emails, Amazon, book bub or publishers, with the remaining 10% coming from review articles, social media post or screen shots on Twitter..

Expand full comment

I’ve been wondering that about Amazon ads for authors, but I didn’t realize authors had to buy ads against their own name... wow.

Expand full comment