Really appreciate the point about the creator middle class. The idea that it isn't there is lazily repeated and so easy to recognise as bogus. I think it's a perfect example of availability bias - rife in media analysis - "sure there's MrBeast, but who else is really making a go of it?" or "apart from Hot Ones, what recognisable IP is there that started on YouTube?"
The entire middle class keeps deteriorating in America, what has the gig-economy or the Creator economy done for folk falling into lower tiers? It's literally trapped them in dead-end jobs, in boom or bust cycles that deteriorate their career earnings, whereupon they will have limited funds to retire with. As more creators entire the market and more AI tools are available, in fact that 2.8% keeps going lower.
The only Creator Middle class that exists, likely exists on YouTube and it's pretty select company by age and earnings. Nobody could call that a Middle Class, it's likely a very tiny fraction of 1% of all YouTube Creators.
Really appreciate the point about the creator middle class. The idea that it isn't there is lazily repeated and so easy to recognise as bogus. I think it's a perfect example of availability bias - rife in media analysis - "sure there's MrBeast, but who else is really making a go of it?" or "apart from Hot Ones, what recognisable IP is there that started on YouTube?"
The entire middle class keeps deteriorating in America, what has the gig-economy or the Creator economy done for folk falling into lower tiers? It's literally trapped them in dead-end jobs, in boom or bust cycles that deteriorate their career earnings, whereupon they will have limited funds to retire with. As more creators entire the market and more AI tools are available, in fact that 2.8% keeps going lower.
The only Creator Middle class that exists, likely exists on YouTube and it's pretty select company by age and earnings. Nobody could call that a Middle Class, it's likely a very tiny fraction of 1% of all YouTube Creators.