Great read as always Simon. Interesting to put the positive spin on the media business when a lot of traditional titles are struggling to change their models. The figures given on YouTube payments are incredible. Thanks again for producing such an interesting read.
On Arcane and League of Legends, that’s likely speaks to a broader issue around the onboarding and retention with the game than Arcane’s success overall as a brand marketing tool.
Not that we’ll ever know (Riot will never say), but from personal experience it’s hard to get into LoL due to the skills required to play, bundled with the competitive nature of it. But change it for newer players and you lose your ingrained existing player base.
Great read as always Simon. Interesting to put the positive spin on the media business when a lot of traditional titles are struggling to change their models. The figures given on YouTube payments are incredible. Thanks again for producing such an interesting read.
Great read as always.
On Arcane and League of Legends, that’s likely speaks to a broader issue around the onboarding and retention with the game than Arcane’s success overall as a brand marketing tool.
Not that we’ll ever know (Riot will never say), but from personal experience it’s hard to get into LoL due to the skills required to play, bundled with the competitive nature of it. But change it for newer players and you lose your ingrained existing player base.