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About unbundling 3.0, I refer to this as a Media to Journalist model (M2J), in which publishers acknowledge that in order to remain attractive for journalists they need to build a whole new ecosytem of solutions for journalists, including CMS, analytic tools, a sales team, a rev-share model and brand equity, because it's not the same to write on Substack than to write for the Financial Times.

As you mentioned, what Forbes is doing is one of the bet examples.

Abrazo desde México.

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