"You can either run a clickbait traffic farm or a premium subscription publisher. I'm highly skeptical that you can do both simultaneously under the same brand." So true re Mail Online!
What's even more bizarre about the Mail Online story is that they already have a subscription product, Mail+. This (like their proposed new product) is targeted at readers in the UK and primarily provides a electronic facsimile of the actual printed daily paper - which I guess appeals to readers who are not "digital natives". Mail+ is already claiming a "substantial" revenue stream 9see https://pressgazette.co.uk/publishers/digital-journalism/news-uk-sun-mail-plus-digital-revenues/), partly due to UK print subscribers getting "free" access. I really can't think of anything they could do to create to a new subscription stream that wouldn't butcher that existing one, to some extent.
"You can either run a clickbait traffic farm or a premium subscription publisher. I'm highly skeptical that you can do both simultaneously under the same brand." So true re Mail Online!
We know that the subjects of articles, especially profiles, want to know if and when it will appear "in print."
Just saw this Simon -- thanks for the kind words!!
My pleasure! Always happy to have you on my podcast if you're ever interested: simonowens@gmail.com
What's even more bizarre about the Mail Online story is that they already have a subscription product, Mail+. This (like their proposed new product) is targeted at readers in the UK and primarily provides a electronic facsimile of the actual printed daily paper - which I guess appeals to readers who are not "digital natives". Mail+ is already claiming a "substantial" revenue stream 9see https://pressgazette.co.uk/publishers/digital-journalism/news-uk-sun-mail-plus-digital-revenues/), partly due to UK print subscribers getting "free" access. I really can't think of anything they could do to create to a new subscription stream that wouldn't butcher that existing one, to some extent.