Thanks Simon for answering the question. Super helpful. My best spend has followed the Juggernaut model, where I boost one of my feature profiles (a day-in-the-life of a UPS driver was best-performing) through FB, where I already have a fair following/traction. I like the idea of Paved/Sparkloop, but my understanding is you have to budget a fair sized spend for them to include you in their program (at least that was in the past). Best, Neal
Thanks Simon for answering the question. Super helpful. My best spend has followed the Juggernaut model, where I boost one of my feature profiles (a day-in-the-life of a UPS driver was best-performing) through FB, where I already have a fair following/traction. I like the idea of Paved/Sparkloop, but my understanding is you have to budget a fair sized spend for them to include you in their program (at least that was in the past). Best, Neal