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"...doubling down on original, high quality content is a sure bet towards ensuring that your site can compete in a sea of AI-generated crap"

Fully agree. Fresh & original content as well as content about first-hand experience are becoming extremely valuable USPs for writers/publishers in the long term.

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Yes, and yet so many publishers opt to take the short cut by churning out commodity content so they can chase pageviews.

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Good content is king.

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It seems cliche, but it's true.

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