I like when people forward my paid emails. Many of the recipients sign up for a paid subscription as well, or at least try free.
A referral from a colleague or smart friend is the strongest endorsement I can get. I don’t look at it as giving away something for free or someone circumventing the system; I look at it like advertising. The marginal cost is zero and they were not familiar with me beforehand. But that’s just me though
Awesome write up, Simon.
Re: forwarding paid content -
I like when people forward my paid emails. Many of the recipients sign up for a paid subscription as well, or at least try free.
A referral from a colleague or smart friend is the strongest endorsement I can get. I don’t look at it as giving away something for free or someone circumventing the system; I look at it like advertising. The marginal cost is zero and they were not familiar with me beforehand. But that’s just me though