I don’t agree that YouTube has tried hard for years to eat into Twitch’s market share - live-streaming feels like an afterthought in the platform. Streaming in app is awful so you have to use a third party app, it’s barely a presence on YouTube’s page, you really have to hunt to find who’s currently live and even people who opt to be notified sometimes aren’t. Kick is a great alt, or will be when they fix the numerous bugs and do more for discovery (i have the app and half the time you tap on something and nothing happens.
I’m surprised the article didn’t mention anything about the current adpocalypse at Twitch - there’s a huge backlash over Twitch’s allowing of blatant anti-Semiticism while banning others for very minor offense, and advertisers pulled out in such force that streamers are getting maybe 20% of their previous revenue. (They make money on subs and gifts of course.)
I think Twitch will fade. Kick offers a better rev share and if it can fix its platform, or YouTube takes streaming more seriously, they can eat Twitch’s lunch.
On podcasters switching up the interview format… I’m new in the podcasting circuit, but I was quick to notice that the big guests do their book/show tour on a range of topics podcasts, and they all appear within a month or so (I guess depending on their recording schedule). It’s probably a rush as well for who gets the big guest out first…
Tim Ferriss has a good idea with his 90/10 rule, but there are also plenty of interesting people without a book or a show to push. Granted, from my experience, they’re harder to book because they don’t actively seek publicity.
But maybe this will be a silver lining for smaller podcasters, who could either get to speak to some of these bigger guests now shunned by the top podcasters, or differentiate themselves with more varied guests.
I don’t agree that YouTube has tried hard for years to eat into Twitch’s market share - live-streaming feels like an afterthought in the platform. Streaming in app is awful so you have to use a third party app, it’s barely a presence on YouTube’s page, you really have to hunt to find who’s currently live and even people who opt to be notified sometimes aren’t. Kick is a great alt, or will be when they fix the numerous bugs and do more for discovery (i have the app and half the time you tap on something and nothing happens.
I’m surprised the article didn’t mention anything about the current adpocalypse at Twitch - there’s a huge backlash over Twitch’s allowing of blatant anti-Semiticism while banning others for very minor offense, and advertisers pulled out in such force that streamers are getting maybe 20% of their previous revenue. (They make money on subs and gifts of course.)
I think Twitch will fade. Kick offers a better rev share and if it can fix its platform, or YouTube takes streaming more seriously, they can eat Twitch’s lunch.
On podcasters switching up the interview format… I’m new in the podcasting circuit, but I was quick to notice that the big guests do their book/show tour on a range of topics podcasts, and they all appear within a month or so (I guess depending on their recording schedule). It’s probably a rush as well for who gets the big guest out first…
Tim Ferriss has a good idea with his 90/10 rule, but there are also plenty of interesting people without a book or a show to push. Granted, from my experience, they’re harder to book because they don’t actively seek publicity.
But maybe this will be a silver lining for smaller podcasters, who could either get to speak to some of these bigger guests now shunned by the top podcasters, or differentiate themselves with more varied guests.