I recently read about the effectiveness of memes in election campaigns, and finding the NYT article about how they can be particularly profitable was surprising. Also finding out that there is a polarization on effectiveness on one side of the political spectrum (the left) is even more intriguing from a consumer behavior perspective and a possible analysis of why this happens (is it just Biden or is there something structural among the Democratic Party voters?). Thanks for sharing.
Interesting. My open rates were about 3-5 percentage points lower during this period, so perhaps this is a good approximation of the open rate inflation factor.
Awesome article!!
Thanks Simon
I recently read about the effectiveness of memes in election campaigns, and finding the NYT article about how they can be particularly profitable was surprising. Also finding out that there is a polarization on effectiveness on one side of the political spectrum (the left) is even more intriguing from a consumer behavior perspective and a possible analysis of why this happens (is it just Biden or is there something structural among the Democratic Party voters?). Thanks for sharing.
Interesting. My open rates were about 3-5 percentage points lower during this period, so perhaps this is a good approximation of the open rate inflation factor.