Hi Simon. Nice piece. We chatted a while back about our Publisher ad startup that is aiming to solve this exact issue - giving Publishers a platform to sell ads natively that has none of the drawbacks of programmatic. There is huge potential to aggregate an array of Publisher audiences across thousands of publications and give them a way to monetize using ads that doesn't require a single ad in, around, or near their content. We call the idea adsub, and it's based on decoupling ads and content in a very unique way. We're actively looking for Publisher partners right now who want to get in on the ground floor as we build it out.
Yep, that's the one. For news journalism in particular, the concept of time-and-location-shifting ad viewing makes a ton of sense as it negates the issue of 'brand risk' - the journalism is in one place and the ads are in another. It's also a better reader experience as they can consume content without ads in and around it. And the ad viewing experience we are developing is aiming to be a truly useful one - very tailored, easy to use, and efficient. Readers only need to view 2-3 ads a week in most cases, sometimes less. It also doesn't replace subscriptions, just adds another revenue layer most Publishers don't have.
Hi Simon. Nice piece. We chatted a while back about our Publisher ad startup that is aiming to solve this exact issue - giving Publishers a platform to sell ads natively that has none of the drawbacks of programmatic. There is huge potential to aggregate an array of Publisher audiences across thousands of publications and give them a way to monetize using ads that doesn't require a single ad in, around, or near their content. We call the idea adsub, and it's based on decoupling ads and content in a very unique way. We're actively looking for Publisher partners right now who want to get in on the ground floor as we build it out.
Was that the platform that allows someone to view ads on their own time in exchange for a subscription?
Yep, that's the one. For news journalism in particular, the concept of time-and-location-shifting ad viewing makes a ton of sense as it negates the issue of 'brand risk' - the journalism is in one place and the ads are in another. It's also a better reader experience as they can consume content without ads in and around it. And the ad viewing experience we are developing is aiming to be a truly useful one - very tailored, easy to use, and efficient. Readers only need to view 2-3 ads a week in most cases, sometimes less. It also doesn't replace subscriptions, just adds another revenue layer most Publishers don't have.