Welcome! I'm Simon Owens and this is my tech and media newsletter. If you've received it then you either subscribed or someone forwarded it to you. If you fit into the latter camp, then you can subscribe over here.
One quick note: you’ll probably notice that this issue has a slightly different look to it. I’m experimenting with the email platform Substack. Let me know if you have any feedback.
In this week’s issue we discuss Spotify’s experimentation with recommending podcasts and why it has the potential to increase podcast listening significantly. Let’s jump right into it...
The race to build a podcast recommendation engine and why it matters
The race to build a better podcast recommendation engine isn’t about introducing incremental improvements to podcast discovery. It’s about the next great leap forward in podcasting, another Serial moment that will introduce the medium to millions of new users. [link]
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I have a secret Facebook group that’s only promoted to subscribers of this newsletter. I try to post exclusive commentary to it every day and have regular discussions with its members about the tech/media space. Go here to join. [link]
How much money should you hope to extract from an app that only allows 15-second clips of your songs? I get not wanting to allow another company get rich off your IP, but shouldn't some degree of sampling be allowed? [link]
Driving 1 million live views per day to a streaming service isn't easy, especially when it's don't without Facebook, Twitter, or YouTube's live streaming platforms. [link]
Some fascinating insights from a guy who made $8,000 a month for a podcast that only had 4,000 downloads per episode. [link]
Traditional cable TV networks should thank their lucky stars that the two leading streaming companies -- Netflix and Amazon Prime Video -- don't accept advertising. Otherwise they'd be facing a much steeper revenue decline right now. [link]
This video is great. It tells the story of how a song that was originally uploaded on Twitter caught on with influencers and eventually landed #1 on the Billboard Top 100. [link]
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