How Alts.co monetizes its massive newsletter with an investor membership platform

Its Altea community not only vets potential deals, but also allows members to invest in them.

When people sign up for the Alts.co newsletter, they’re looking to read its deep dives into alternative investments like art, baseball cards, and rare books. But the most serious investors in its audience want access to actual deal flow, and to gain that access, they sign up for Altea, a high-priced membership community that actually vets potential deals and allows them to invest. Not only does Altea generate revenue through the annual membership, but it also charges for management fees and carried interest. In essence, Alts.co is a media company that monetizes via an investment firm.

In a recent interview, co-founder Stefan von Imhof explained why his company settled on this model, how it sources deals, and why he eventually wants to stop selling sponsorships within the newsletter.

Watch the interview in the video embedded below: