Advertise in this newsletter

Reach an influential audience that includes the top echelons of media, marketing, and tech.

Image via Pxhere

Interested in advertising in my newsletter or podcast? Email me at simonowens@gmail.com. But please read the information below first.

Overview

My media industry newsletter caters to anyone who creates, distributes, or monetizes digital content. Its readership ranges from journalists to top-level tech executives to solo creators. I publish it at least once a week and it features both longform case studies and industry analysis.

I also host a podcast called The Business of Content. It features longform interviews with some of the world’s most successful media entrepreneurs and executives.

Audience metrics

The newsletter: 

• 7,716 subscribers

• Average 7,807 views per post (opens + web views) in the first month

• Average 44% open rate

The podcast:

• Average 1,090 downloads/streams per episode

Social media:

• Twitter: 7,853 followers

• Linkedin: 61,583 followers

• Facebook Group: 769 members

• YouTube: 404 subscribers

Audience overview

My audience spans across industries that include media, marketing, advertising, public relations, and tech. Basically, it includes anyone whose job touches digital content in some way. Name a major media outlet or tech company, and chances are that several of its executives either read my newsletter or listen to my podcast.

Here are some of the companies that my subscribers work for: HBO, Cadence13, NBC, Warner Media, WHYY, SmartNews, Netflix, Axel Springer, The Telegraph, Google, Hello Sunshine, eMarketer, Nielsen, Jellysmack, Pinterest, Sony Pictures, Conde Nast, Discovery, Imagine Entertainment, The Guardian, Disney, Cisco, Amazon, 6AM City, Amazon Studios, Dotdash Meredith, Patch, United Talent, Hearst, The Business of Fashion, National Geographic, Lionsgate, Dow Jones, Financial Times, Wall Street Journal, Warner Bros, Paramount, Industry Dive, Electronic Arts, Bloomberg, Politico, Digiday, Creative Artist Agency, Forbes, Higher Ground Productions, Foreign Affairs, DreamWorks, ABC, TED, San Francisco Chronicle, Facebook, New York Times, Washington Post, NPR, LA Times, CBS, Scientific American, Hubspot, Acast, Wattpad, Audible, McKinsey, Sundance, Thomson Reuters, Apple.

Here’s a breakdown of industries based on my surveys of subscribers:

Media/journalism/Creator Economy: 64%

Marketing/advertising/PR: 15%

Tech: 7%

Venture capital/finance: 1%

Other: 13%

Sponsorship packages

Every newsletter and podcast will have a maximum of one sponsor. 

Newsletter sponsorship

Each newsletter has two major sections. There’s an essay at the top and then a roundup of industry news at the bottom. Your sponsored post will go between these two sections. You’ll be responsible for writing the copy and it’ll be subject to my approval.

What you’ll get:

• A headline with a maximum of 80 characters

• The main message with a maximum of 200 words

• Two hyperlinks

BONUS: Your ad will live on the article in perpetuity. Why does this matter? Because at least 50% of my web visits come from Google, meaning that once the article is indexed in search engines your ad will continue to be exposed to users long after it ran in the newsletter.

Podcast sponsorship

What you’ll get:

• A 60-second host-read ad. This will be inserted after the intro but before the main interview (about two minutes into the podcast episode) 

• A hyperlink in the episode description

BONUS: Your ad will live on the podcast episode in perpetuity. Why does this matter? Because at least 50% of my podcast downloads are of episodes that are over a month old. So you’ll see value from the ad long after the episode debuts.

Pricing

Please note that the price will go up as my audience grows, so it benefits you to book sponsorships far in advance.

Newsletter sponsorship: $400 per issue

Podcast sponsorship: $100 per episode

Availability

As I mentioned, there’s only one ad slot available per week. I keep an updated Google Doc with ad slot availability over here.

Reporting

I’m happy to provide screenshots of newsletter and podcast metrics after your ad runs. Note: for podcasts, I can only show you how many people downloaded the episode, not how many people actually listened to your ad. 

Interested?

Email me at simonowens@gmail.com