Advertise in this newsletter
Advertise in this newsletter
Reach an influential audience that includes the top echelons of media, marketing, and tech.
Interested in advertising in my newsletter or podcast? Email me at simonowens@gmail.com. But please read the information below first.
Overview
My media industry newsletter caters to anyone who creates, distributes, or monetizes digital content. Its readership ranges from journalists to top-level tech executives to solo creators. I publish it at least once a week and it features both longform case studies and industry analysis.
I also host a podcast called The Business of Content. It features longform interviews with some of the world’s most successful media entrepreneurs and executives.
Audience metrics
The newsletter:
10,927 subscribers
Average 8,981 views per post (opens + web views) in the first month
Average 42.75% open rate
The podcast:
Average 1,137 downloads/streams per episode
Social media:
Twitter: 7,967 followers
Linkedin: 61,629 followers
Facebook Group: 803 members
YouTube: 482 subscribers
Audience overview
My audience spans across industries that include media, marketing, advertising, public relations, and tech. Basically, it includes anyone whose job touches digital content in some way. Name a major media outlet or tech company, and chances are that several of its executives either read my newsletter or listen to my podcast.
Here’s a breakdown of industries based on my surveys of subscribers:
Media/journalism/Creator Economy: 64%
Marketing/advertising/PR: 15%
Tech: 7%
Venture capital/finance: 1%
Other: 13%
Here are some of the companies that my subscribers work for: HBO, Cadence13, NBC, Warner Media, WHYY, SmartNews, Netflix, Axel Springer, The Telegraph, Google, Hello Sunshine, eMarketer, Nielsen, Jellysmack, Pinterest, Sony Pictures, Conde Nast, Discovery, Imagine Entertainment, The Guardian, Disney, Cisco, Amazon, 6AM City, Amazon Studios, Dotdash Meredith, Patch, United Talent, Hearst, The Business of Fashion, National Geographic, Lionsgate, Dow Jones, Financial Times, Wall Street Journal, Warner Bros, Paramount, Industry Dive, Electronic Arts, Bloomberg, Politico, Digiday, Creative Artist Agency, Forbes, Higher Ground Productions, Foreign Affairs, DreamWorks, ABC, TED, San Francisco Chronicle, Facebook, New York Times, Washington Post, NPR, LA Times, CBS, Scientific American, Hubspot, Acast, Wattpad, Audible, McKinsey, Sundance, Thomson Reuters, Apple.
Sponsorship packages
I send out my free newsletter every Wednesday and that newsletter will have a maximum of one sponsor.
Newsletter sponsorship
Each newsletter has two major sections. There’s an essay at the top and then a roundup of industry news at the bottom. Your sponsored post will go between these two sections. You’ll be responsible for writing the copy and it’ll be subject to my approval.
What you’ll get:
A headline with a maximum of 80 characters
The main message with a maximum of 200 words
Two hyperlinks
BONUS: Your ad will live on the article in perpetuity. Why does this matter? Because at least 50% of my web visits come from Google, meaning that once the article is indexed in search engines your ad will continue to be exposed to users long after it ran in the newsletter.
Pricing
Please note that the price will go up as my audience grows, so it benefits you to book sponsorships far in advance.
Newsletter sponsorship: $800 per issue
Discounts: I can offer a 10% discount if you purchase a minimum of four newsletter ads, and a 20% discount if you purchase a minimum of eight newsletter ads.
Availability
As I mentioned, there’s only one ad slot available per week. I keep an updated Google Doc with ad slot availability over here.
Reporting
I’m happy to provide screenshots of newsletter metrics after your ad runs.
Interested?
Email me at simonowens@gmail.com