Advertise in this newsletter

Reach an influential audience that includes the top echelons of media, marketing, and tech.

Image via Pxhere

Interested in advertising in my newsletter or podcast? Email me at simonowens@gmail.com. But please read the information below first.

Overview

My media industry newsletter caters to anyone who creates, distributes, or monetizes digital content. Its readership ranges from journalists to top-level tech executives to solo creators. I publish it at least once a week and it features both longform case studies and industry analysis.

I also host a podcast called The Business of Content. It features longform interviews with some of the world’s most successful media entrepreneurs and executives.

Audience metrics

The newsletter: 

• 14,454 subscribers

• Average 10,850 views per post (opens + web views) in the first month

• Average 42.25% open rate

The podcast:

• Average 1,178 downloads/streams per episode

Social media:

• Twitter: 8,009 followers

• Linkedin: 59,823 followers

• Facebook Group: 819 members

• YouTube: 611 subscribers

Audience overview

My audience spans across industries that include media, marketing, advertising, public relations, and tech. Basically, it includes anyone whose job touches digital content in some way. Name a major media outlet or tech company, and chances are that several of its executives either read my newsletter or listen to my podcast.

Here’s a breakdown of industries based on my surveys of subscribers:

Media/journalism/Creator Economy: 64%

Marketing/advertising/PR: 15%

Tech: 7%

Venture capital/finance: 1%

Other: 13%

Here are some of the companies that my subscribers work for: HBO, Cadence13, NBC, Warner Media, WHYY, SmartNews, Netflix, Axel Springer, The Telegraph, Google, Hello Sunshine, eMarketer, Nielsen, Jellysmack, Pinterest, Sony Pictures, Conde Nast, Discovery, Imagine Entertainment, The Guardian, Disney, Cisco, Amazon, 6AM City, Amazon Studios, Dotdash Meredith, Patch, United Talent, Hearst, The Business of Fashion, National Geographic, Lionsgate, Dow Jones, Financial Times, Wall Street Journal, Warner Bros, Paramount, Industry Dive, Electronic Arts, Bloomberg, Politico, Digiday, Creative Artist Agency, Forbes, Higher Ground Productions, Foreign Affairs, DreamWorks, ABC, TED, San Francisco Chronicle, Facebook, New York Times, Washington Post, NPR, LA Times, CBS, Scientific American, Hubspot, Acast, Wattpad, Audible, McKinsey, Sundance, Thomson Reuters, Apple.

Sponsorship packages

I offer two separate sponsorship opportunities:

Webinar/video/podcast episode

Let’s face it: most traditional ads are ineffective because audiences have learned to tune them out. The most effective brand messaging is the kind that’s produced in partnership with the content creators themselves. To that end, I’m offering up a collaborative partnership that includes both live and on-demand content — the kind that actually appeals to my audience.

Here’s what the process would look like:

1. Kickoff call: We would start by talking about your messaging goals, and from there we would brainstorm potential topics and formats for a live webinar. Possibly the best format would involve someone from your company serving as either a co-host or panelist, and then we could recruit several other successful media operators to round out the panel.

2. Recruitment: I would help with identifying and securing panelists for the webinar.

3. Announcement: I would run a segment in my Wednesday newsletter promoting the webinar and providing a link to where attendees can RSVP.

4. Hosting: For the webinar itself, I would serve as host and moderator. I will prepare a list of questions for the panelists, but we could also open up the discussion to the audience as well.

5. Production: After we complete the live webinar, we go to work converting the recorded version into a polished video and podcast episode. We can also add in a more direct sponsorship message to the intro that touts your company’s services.

6. Promotion: We take the polished webinar, upload it onto YouTube, and then embed the video in my newsletter for on-demand consumption. I can also run an audio version of the webinar as a podcast episode. 

Throughout the entire process, your brand will have three touchpoints with my audience: the initial announcement of the webinar, the live event, and then the on-demand version.

Want to see an example of what a roundtable panel discussion would look like? Check out these examples: 1, 2, 3.

Newsletter sponsorship

I send out my free newsletter every Friday and that newsletter will have a maximum of one sponsor. 

The sponsorship will appear at the very top of that newsletter. You’ll be responsible for writing the copy and it’ll be subject to my approval.

What you’ll get:

• A headline with a maximum of 80 characters

• The main message with a maximum of 200 words

• Two hyperlinks

BONUS: Your ad will live on the article in perpetuity. Why does this matter? Because at least 50% of my web visits come from Google, meaning that once the article is indexed in search engines your ad will continue to be exposed to users long after it ran in the newsletter.

Interested?

Email me at simonowens@gmail.com