Advertise in this newsletter
Reach an influential audience that includes the top echelons of media, marketing, and tech.
Interested in advertising in my newsletter or podcast? Email me at simonowens@gmail.com. But please read the information below first.
Overview
My media industry newsletter caters to anyone who creates, distributes, or monetizes digital content. Its readership ranges from journalists to top-level tech executives to solo creators. I publish it at least once a week and it features both longform case studies and industry analysis.
I also host a podcast called The Business of Content. It features longform interviews with some of the world’s most successful media entrepreneurs and executives.
Audience metrics
The Substack newsletter:
17,530 subscribers
Total followers on Substack: 31,206 (includes people who follow me on Substack but aren’t subscribed to the newsletter)
Average 12,888 views per post (opens + web views) in the first month
Average 42.3% open rate
The podcast:
Average 1,250 downloads/streams per episode
Social media:
Threads: 1,699 followers
Linkedin: 60,469 followers
Facebook Group: 957 members
YouTube: 1,353 subscribers
Bluesky: 1,905
Twitter: 7,609
Audience overview
My audience spans across industries that include media, marketing, advertising, public relations, and tech. Basically, it includes anyone whose job touches digital content in some way. Name a major media outlet or tech company, and chances are that several of its executives either read my newsletter or listen to my podcast.
Here’s a breakdown of industries based on my surveys of subscribers:
Media/journalism/Creator Economy: 64%
Marketing/advertising/PR: 15%
Tech: 7%
Venture capital/finance: 1%
Other: 13%
Here are some of the companies that my subscribers work for: HBO, Cadence13, NBC, Warner Media, WHYY, SmartNews, Netflix, Axel Springer, The Telegraph, Google, Hello Sunshine, eMarketer, Nielsen, Jellysmack, Pinterest, Sony Pictures, Conde Nast, Discovery, Imagine Entertainment, The Guardian, Disney, Cisco, Amazon, 6AM City, Amazon Studios, Dotdash Meredith, Patch, United Talent, Hearst, The Business of Fashion, National Geographic, Lionsgate, Dow Jones, Financial Times, Wall Street Journal, Warner Bros, Paramount, Industry Dive, Electronic Arts, Bloomberg, Politico, Digiday, Creative Artist Agency, Forbes, Higher Ground Productions, Foreign Affairs, DreamWorks, ABC, TED, San Francisco Chronicle, Facebook, New York Times, Washington Post, NPR, LA Times, CBS, Scientific American, Hubspot, Acast, Wattpad, Audible, McKinsey, Sundance, Thomson Reuters, Apple.
Sponsorship packages
Newsletter sponsorship
I send out my free newsletter every Tuesday and Thursday, and each newsletter will have a maximum of one sponsor.
The sponsorship will appear right below the top item of that newsletter. You’ll be responsible for writing the copy and it’ll be subject to my approval.
What you’ll get:
A headline with a maximum of 80 characters
The main message with a maximum of 200 words
Two hyperlinks
BONUS: Your ad will live on the article in perpetuity. Why does this matter? Because at least 50% of my web visits come from Google, meaning that once the article is indexed in search engines your ad will continue to be exposed to users long after it ran in the newsletter.
Interested?
Email me at simonowens@gmail.com