Sitemap - 2021 - Simon Owens's Media Newsletter
What’s the most effective paid podcast strategy?
How Meta’s Bulletin could succeed in a crowded newsletter market
The optimal time for launching a paid newsletter
Why BuzzFeed never quite lived up to the hype
How Science for Sport became a leading resource for elite athletes
Why most NFT owners are insufferable on social media
MrBeast is changing the economics of YouTube
Was Randy Cassingham the first member of the Creator Economy?
Should creators accept VC investment?
There's a massive amount of media consolidation afoot
Do your subscribers actually want paywalled content?
Why The Globe and Mail trusts an AI to run its paywall
Should publishers allow their journalists to launch personal newsletters?
The podcast-to-Hollywood pipeline
How ScoopWhoop became one of India’s most viral publishers
Video podcasts are low-hanging fruit
“Subscription fatigue” isn’t really a thing
How Google collaborates with news outlets to optimize their content
Can solo writers monetize longform journalism?
The creator economy is not failing to spread the wealth
Judd Legum proved that investigative journalism can thrive on Substack
The perils of sharing revenue with creators
How the sausage gets made, volume 1
The media industry hasn't given up its addiction to vanity metrics
How The Juggernaut built a media business targeting the South Asian diaspora
The limits of a creator’s personal brand
Who will launch local newsletters in the suburbs?
Can a hit YouTube channel thrive after its founder departs?
What's a realistic conversion rate for paid newsletters?
The rise of the big budget YouTuber
Is the creator economy "tax" worth it?
The market for daily news digests is getting saturated
How Subtext enables creators to send text messages to their fans
Is serialized fiction making a comeback?
The gritty reality for Substack’s middle class
How Politico kicked off the editorial newsletter renaissance
Is Spotify exclusivity worth it?
How The Art of Manliness built its loyal audience
Does Tim Cook even know that Apple has a podcast division?
How Mental Floss became the leading publisher of obscure trivia
Axel Springer’s smart acquisition strategy
How Richard Rushfield founded one of Hollywood’s most influential newsletters
Micropayments work in this very specific situation
How daily podcast The Smart 7 hit 5 million downloads in its first year
It’s good that VCs have soured on funding digital media startups
The benefits of joining a podcast collective
Will lower web traffic actually hurt publishers?
How long it takes for a creator to build a sustainable business
How David Harper built a huge audience with his comic book criticism
Is Spotify's podcast bet finally paying off?
When viral content doesn’t generate much revenue
How WhereByUs scaled its local newsletters to multiple cities
Clubhouse's missed opportunity
Should podcasters push their listeners off Apple?
How Zikoko became Nigeria's most viral publisher
Will people listen to multiple daily news podcasts?
The Atlantic’s winding path to profitability
Can a former Myspace CTO drive the creator economy's next evolution?
Will The Information team up with indie newsletter writers?
Will Facebook ever become a podcast-listening destination?
Can news outlets diversify away from journalism?
Are liberals overestimating the Facebook reach of rightwing media?
Inside The Information's paywall strategy
Business Insider sets an arbitrary word limit on articles
BuzzFeed wants its readers to play the viral lottery
How many videos does it take to get to 1 million YouTube subscribers?
How platforms like TikTok cause creator burnout
How Blue Wire grew its network to over 150 sports podcasts
The creator economy has birthed a new breed of scam artists
Is Ghost a real competitor to Substack?
Can Quartz become a scrappy media startup?
You should constantly change your subscription messaging
Why publisher content studios were overhyped
How a midwestern newspaper chain pivoted to digital subscriptions
The celebrity podcast boom is overrated
Newspaper chains won’t save local news
The battle of the daily news digests
How Joe Pulizzi helped shape the modern content marketing industry
Will Twitter actually help creators monetize their content?
How The Discourse scaled its business model to 34 local news sites
Why I'm bullish on Axios's ambitions in local news
Does the tech industry need the mainstream media?
This company specializes in turning industry conferences into podcasts
I’m looking for more media entrepreneurs to feature in this newsletter
How Conde Nast built a massive video operation
This progressive media company used crowdfunding to get off the ground
Why every YouTube star is launching a podcast
Daily Detroit is proving there’s a market for local podcasts
In defense of Business Insider's success metrics
How 6AM City is scaling crowdsourced local journalism
The 3 stages of media unbundling
How two YouTubers turned their hunting vlog into a thriving business
A new way for newsletter creators to collaborate
How Law Insider monetized a massive database of legal documents
Facebook deserves more credit for the success of Facebook Groups
How a VC investor grew her newsletter to over 100,000 subscribers
Micropayments can work, sort of
How Josh Spector monetizes his 25,000 newsletter subscribers
How a trade show’s newsletter saved the company during Covid
A new criteria for evaluating creator income
Rick Ellis's entertainment news site generates millions of views a month. Here's how he built it.
Should publishers give Facebook Instant Articles another look?
This Australian news site doubled its paid subscriptions over the past year
5 lessons from running a paid newsletter for the past year
YouTube represents a huge opportunity for podcasters
Why a Hell’s Kitchen print magazine pivoted to newsletters
Business Insider zigged when its competitors zagged
This TV podcast generates $4,000 a month on Patreon
Spotify's audiobooks strategy is coming into focus
How Finimize grew to over 1 million email subscribers
Facebook's grip on the news industry is smaller than you think
Inside the career of a successful ghostwriter
How Cameo created the perfect feedback loop
How Blockworks is building a crypto media empire
Can Crooked Media thrive in a post-Trump world?
How Per Grankvist built an explanatory journalism startup in Sweden
Newsletter editors are the new power brokers at newspapers
How Kent Anderson became a watchdog over the scholarly publishing industry
Why HubSpot just bought a media company
How Newsflare monetizes video from over 60,000 contributors
Is a Substack subscription too expensive?
Will Substack ever embrace advertising?
He got laid off from Yahoo Sports, so he launched his own sports newsletter
Why Twitter is buying a newsletter platform
How MEL is reinventing the modern men's magazine
Could The New York Times get into local news?
This YouTuber built a massive following with pop music guitar lessons
Why Forbes's new newsletter platform is a big deal
How a leading fintech events company pivoted to virtual events
Amazon is becoming an advertising powerhouse
How Taegan Goddard built a thriving paid membership for Political Wire
A media empire built on airline points
How gadget reviewer Lon Seidman amassed 290,000 subscribers and 89 million views on YouTube
At least one writer generates $1 million a year on Substack
How Rich Miller built a thriving media company focused on the data center industry