Welcome! I'm Simon Owens and this is my tech and media newsletter. You can subscribe over here or just click on this handy little button: Why your website homepage suddenly matters again Back in 2012, I worked at a national magazine that spent very little time thinking about its homepage. I remember the argument from the editors at the time was that only a tiny fraction of our daily traffic came in via the homepage, so why waste time trying to cater to these readers? This was during the era when Facebook was purposefully increasing the amount of traffic it sent to news sites, lulling the entire industry into thinking that hockey stick growth was the new normal and that readers would always come pouring in through side doors.
Why your website homepage suddenly matters again
Why your website homepage suddenly matters…
Why your website homepage suddenly matters again
Welcome! I'm Simon Owens and this is my tech and media newsletter. You can subscribe over here or just click on this handy little button: Why your website homepage suddenly matters again Back in 2012, I worked at a national magazine that spent very little time thinking about its homepage. I remember the argument from the editors at the time was that only a tiny fraction of our daily traffic came in via the homepage, so why waste time trying to cater to these readers? This was during the era when Facebook was purposefully increasing the amount of traffic it sent to news sites, lulling the entire industry into thinking that hockey stick growth was the new normal and that readers would always come pouring in through side doors.