Welcome! I'm Simon Owens and this is my tech and media newsletter. If you've received it then you either subscribed or someone forwarded it to you. If you fit into the latter camp, then you can subscribe over here. Or just click on this handy little button:
So I was hanging out in this forum for newsletter writers the other day, and one of its members suggested that one of the best ways to grow your newsletter list is to ask your subscribers to share it with their friends or colleagues. I know a lot of people who subscribe to this newsletter work in media in some form or fashion -- whether it’s journalism, advertising, marketing, etc… -- and so that means that you can probably think of at least one colleague who would actually benefit from this newsletter. Maybe this is the perfect time to forward this email to them and say something to the effect of “hey, this is a good media newsletter. You should subscribe”?
Just a thought!
Ok, on to this week’s issue...
Why the “Trump Bump” didn’t deliver much revenue to news publishers
Trump’s election drove increased traffic and loyalty to news publishers, but its positive effect on media revenue was limited, and in some respects it’s actually hurt news outlets, especially those that rely predominantly on programmatic advertising. [link]
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I have a secret Facebook group that’s only promoted to subscribers of this newsletter. I try to post exclusive commentary to it every day and have regular discussions with its members about the tech/media space. Go here to join. [link]
Meredith drives over 200 million impressions a month to its lifestyle content from Pinterest. [link]
INTERESTING: Publishers like to give book deals to the authors of viral articles, but there's little evidence that virality translates into actual book sales. [link]
We're seeing the rise of smart newsletters, which not only are customized to your individual preferences, but are delivered to your inbox when you're most likely to open them. They can decrease subscription churn by as much as 49%. [link]
Hulu is poised to dominate the streaming ad space. Not only does it have huge scale, but unlike YouTube, it has access to premium television content. Its largest streaming competitors -- Netflix and Amazon -- don't offer ads. Hulu generated $1.5 billion in advertising last year, but expect that number to grow quickly. [link]
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