Why nearly every news publisher should have a podcast strategy

Welcome! I'm Simon Owens and this is my tech and media newsletter. If you've received it then you either subscribed or someone forwarded it to you. If you fit into the latter camp, then you can subscribe over here. Or just click on this handy little button:

In this week’s issue I explain why any publisher who’s still holding out on launching a podcast should consider launching one very soon. Let’s jump right into it...

Why nearly every news publisher should have a podcast strategy

The podcast industry has reached a maturation point, one that should lure in any publishers that have thus far resisted the urge to launch their own on-demand audio programming. From both an audience and revenue perspective, we’re about to see tremendous growth, and it’s still possible for publishers to get in on the ground floor before the medium achieves liftoff. [link]

Want to interact with me directly?

I have a secret Facebook group that’s only promoted to subscribers of this newsletter. I try to post exclusive commentary to it every day and have regular discussions with its members about the tech/media space. Go here to join. [link]

Other news:

"It is probably helpful to think of a chan site not as a collection of individual people but as some kind of many-headed trickster-god; a psychotic consciousness in its own right.” A fantastic profile of the founder of 8chan. [link]

There are few web companies today that can escape the Google/Amazon tax. [link]

Some fascinating insights into how The Wall Street Journal leveraged its user data to reduce subscription churn. [link]

All I can say about Bustle Digital Group at this point is that it must have very patient investors. [link]

More and more local newspapers are experimenting with launching niche subscription products that cost less than subscribing to the entire newspaper. One obvious niche category? Local sports. [link]


Do you like this newsletter? Could you do me a favor and recommend it to your social media followers? Here, I've even created some sample language for you to use:

I've really been enjoying @simonowens' tech and media newsletter https://simonowens.substack.com