What Spotify's latest podcast acquisition really means

Welcome! I'm Simon Owens and this is my media newsletter. You can subscribe by clicking on this handy little button:

Ok, let’s jump into it…

Meet Decision Desk, the First to Call the Election for Joe Biden

A profile of an interesting startup that specializes in aggregating election data and licensing it to media companies. [link]

Text-to-speech is the audio opportunity no one’s talking about

This is a trend I've been following for a while now. For some reason, huge swaths of internet users prefer to have articles read to them in audio form. [link]

This agency helps B2B tech companies develop their own podcasts

Tech companies collectively spend a lot of money each year producing content. They hire writers to craft blog posts, articles, white papers, and even ebooks. They enlist videographers to produce video for their YouTube channel. They employ designers who throw together infographics for their Instagram accounts. And of course there’s no shortage of webinars.

And in recent years, more and more tech firms have devoted at least a portion of their marketing budgets toward podcasts. To develop their shows, they turn to people like Tristan Pelligrino, the co-founder of a creative agency called Motion. The agency started out with a focus on helping B2B tech companies with their video needs, but over the last year it’s pivoted to podcast production.

I recently interviewed Tristan on why he made the podcast pivot, how he approaches the development of a new show, and whether he plans to leverage the success of his own podcast into a scalable network.

To access this case study and others like it, you need to become a paying subscriber to this newsletter. By doing so, you’ll not only receive these case studies in your inbox, but you’ll also be supporting the production of the free newsletter and podcast. You get awesome content that’ll help you in your career and you’ll be supporting an independent creator. Click on the below link to get 10% off for the first year.

Get 10% off for 1 year

Can Spotify be the one to convince people to pay for podcasts?

I doubt Spotify would see success selling a podcast add-on subscription, but I do think its exclusive podcasts will increase conversions for paying subscribers. It could maybe even eventually raise the prices for its main bundle. [link]

Medium allows for the exporting of email lists

Here's some big news that flew under the radar: not only can you build an email newsletter on Medium, but you can now actually export your list. This is definitely Medium's response to Substack. [link]

Want to interact with me directly?

I have a secret Facebook group that’s only promoted to subscribers of this newsletter. I try to post exclusive commentary to it sometimes and have regular discussions with its members about the tech/media space. Go here to join. [link]

Spotify is acquiring podcast hosting company Megaphone for $235 million

Why is this acquisition so significant? Because it signals that Spotify wants to dominate podcast advertising both on AND off its platform. It's going to have tons of data on how users consume podcasts on Apple, Overcast, and other apps. [link]

I provide a little more analysis of the deal in a Twitter thread here. [link]

The Trump Presidency Is Ending. So Is Maggie Haberman’s Wild Ride.

Love her or hate her (I've done my fair share of both!), Maggie Haberman was one of the most influential journalists of the Trump era. [link]

How to Build a Successful Patreon Group

The anatomy of a successful Patreon account that generates $12,000 per month. [link]

Did you know you can hire me?

Content strategy. Audience development strategy. Monetization strategy. If you benefit from the insights I give in my newsletter and podcast, chances are you'd benefit even more by hiring me for one-on-one consulting. [link]

Quartz becomes an independent media company

This is pretty big news in media land. Quartz is going private. [link]

Here's the exact 9-page media kit a YouTube and Instagram nano influencer uses to get brand sponsorships

An interesting look at how a "nano" influencer pitches herself to advertisers. [link]

How advertisers are evaluating YouTube’s rising connected TV viewership

YouTube is going to be a big beneficiary of advertisers' shift to connected TV. Hulu will probably be the other big beneficiary. [link]

Can you help me grow this newsletter?

According to my stats, 70% of this newsletter’s growth comes from people sharing it on social media. The remaining 30% is from readers forwarding it to their colleagues.

Sharing the newsletter only takes a few seconds, but it plays a major role in helping me grow and monetize it. Here, I’ll even provide you some language you can copy and paste:

I've really been enjoying @simonowens' media newsletter. If you work in the industry and aren’t subscribed, then you’re missing out. 


Thank you in advance!