How Snapchat repaired its relationship with …

Welcome! I'm Simon Owens and this is my tech and media newsletter. You can subscribe by clicking on this handy little button: Back in late 2018, I wrote a column asking whether it was worth it for publishers to even bother creating original content for Snapchat. It’s a question media companies consistently ask themselves prior to any platform investment, and to answer it you need to assess whether the platform is either generating direct revenue or at least driving an audience back to your owned and operated site.

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