How media companies are monetizing TikTok

Welcome! I'm Simon Owens and this is my media newsletter. You can subscribe by clicking on this handy little button:

Let’s jump right into it…

Why a Fortune Magazine writer left her job to focus on her newsletter

Polina Marinova had her dream job writing a daily newsletter for Fortune Magazine. Then she took a leap of faith to grow and monetize her own newsletter. Here's why. [link]

ESPN Confirms Future Shut Down of Esports Editorial Operations

This is a strange move for ESPN considering that esports is the fastest growing sector in sports. [link]

I’m getting closer to making this newsletter a full-time job

I just looked at my spreadsheet, and since February 20th when I launched the paid version of this newsletter, I’ve produced 83 longform articles, interviews, and podcasts. That’s enough content to fill at least a couple of books, and it’s all geared toward helping you create, distribute, and monetize your digital content. If you’re appreciative of that work and want to receive regular case study interviews aimed at making you even better at your job, consider becoming a paid subscriber. If you click on the link below, you’ll get a 10% discount.

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The next fleet of Breitbarts is already raking in your ad dollars

These right-wing sites are a major reason publishers have such a hard time getting decent ad rates on their political content. Brands are nervous and are blocking political keywords in the programmatic buys, thereby punishing all websites, good and bad. [link]

How Gallery Media turned TikTok into a 7-figure business

Media companies are starting to test out selling sponsored videos on their TikTok channels. [link]

Like my analysis of content strategy?

There’s a way to apply it to your own organization. Learn about my consulting services in content, audience development, and monetization strategy. [link]

Fullscreen To Be Dramatically Affected By WarnerMedia Layoffs

A few years ago, we thought YouTube multi-channel networks would become the next huge media companies, but most have fizzled out. Disney also admitted that its purchase of Maker Studios was a dud. [link]

Spotify Goes ‘Nose-to-Tail’: Is this the beginning of the end for the dream that was podcasting?

This piece argues that Spotify's rapid expansion into podcasts will be bad because it'll drive down CPMs. While that may be true, there are reasons to be optimistic about the podcast arms race between platforms. I'll dive into it more in a future article. [link]

One final thing before you go

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