How Complex Media became one of the most innovative digital publishers
Welcome! I'm Simon Owens and this is my tech and media newsletter. If you've received it then you either subscribed or someone forwarded it to you. If you fit into the latter camp, then you can subscribe over here. Or just click on this handy little button:
Let’s jump right into it…
How Complex Media became one of the most innovative digital publishers
For the past few years, the media industry has looked to companies like Vice, BuzzFeed, and Vox as leaders in digital innovation — the models for how any publisher should operate in a post-print world. But I would argue that Complex, though it gets a fraction of the coverage of those other three companies, deserves credit for its versatility and business acumen. Not only has it generated impressive audience numbers across a range of media properties, but it’s also proved adept at diversifying its revenue streams, in effect defying the harsh economics of internet publishing. [link]
Ever thought of hiring a ghostwriter?
Most executives understand the importance of publishing industry thought leadership articles but are too busy with the task of actually running their businesses to set aside time to write them. That’s why they hire seasoned journalists like me to ghostwrite these articles for them. Learn more about these kinds of services over here: [link]
Other news:
A Spotify acquisition of The Ringer would provide a good counterbalance to its Gimlet acquisition. Gimlet produces super high-cost, narrative podcasts while The Ringer works primarily in low-cost, conversational podcasts. [link]
Life was arguably the most popular print magazine ever published. Here's why: [link]
How does a news organization create content for a platform that isn't very interested in news? Publishers are struggling to answer this question with regard to TikTok. [link]
I'm encountering more and more examples in which a publisher, almost completely by accident, turns one of its behind-the-scenes editors into a YouTube star. Video talent sometimes lurks where you least expect it. [link]
Do you want to help support my journalism?
I work hard to deliver you new podcasts and articles each week, and I’ve been told by a number of media executives, marketers, and business owners that the insights I provide make them better at their jobs. You’ve likely noticed that I don’t charge money for this content or monetize it with ads. The best way you can ensure that I continue delivering this kind of content to you is by helping to spread the word about this newsletter. Here, I've even created some sample language for you to copy and paste into social media:
I've really been enjoying @simonowens' tech and media newsletter https://simonowens.substack.com
Thanks!