How a PR consultant launched a thriving tech news outlet
Kevin Raposo built KnowTechie into a meaningful side business while maintaining his PR career.
When Kevin Raposo launched KnowTechie in 2014, it wasn’t part of a master plan to build a media company. At the time, he was working as a PR consultant and figured that if he acted like a journalist, reporters would be more likely to answer his pitches. But what began as a side project to sharpen his writing and gain credibility among journalists eventually grew into a recognizable consumer tech news outlet with a loyal audience, multiple contributors, and a business model that has survived the upheavals of digital publishing.
In a wide-ranging conversation, Raposo shared how he stumbled into content marketing, scaled a blog into a sustainable business, and continues to balance publishing with his work in tech PR. His story is as much about persistence and adaptation as it is about the quirks of the digital media economy.
From Warehouse Worker to SEO Specialist
Raposo’s journey into media began almost by accident. In the early 2010s, he was working in the warehouse of SimpliSafe, the Boston-based home security company, when management tapped him for a new assignment.
“They needed someone to man up their SEO,” he recalled. “I didn’t even know what SEO meant, but I decided to give it a shot.”