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Do you think using your personal name as your brand (as apposed to a brand name) helps or hinders your ability to secure sponsorships and partnerships as a means of monetisation?

Does using a brand name make it seem like more of an official publication as opposed to a person? And is this a good thing or a bad thing, with regard to sponsorship?

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Ooh, I like this one. I'll definitely answer it in a future issue.

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