Welcome! I'm Simon Owens and this is my media newsletter. You can subscribe by clicking on this handy little button: Let’s jump right into it… The strategic brilliance of Slate's pivot to podcasts In 2005, an audio producer decided to fire up a microphone and record his reading of Slate articles. He didn't know it at the time, but the experiment would serve as the catalyst for one of the most brilliant strategic pivots in digital media. [
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