NewsWhip's data provides an interesting perspective, but not the whole picture.
Simon Owens
Jessica Lessin breaks down the site's strategies for converting readers into paying subscribers.
Simon Owens
You should focus on more than "average reading time" when assessing article metrics.
Simon Owens
It's great that BuzzFeed wants to pay for user generated content, but is it paying creators fairly?
Simon Owens
The secret to overnight success is that there are no overnight successes.
Simon Owens
It can be jarring when a social media user with a small following suddenly experiences a huge influx of engagement.
Simon Owens
Founder Kevin Jones explains how he took his 49ers podcast and scaled it.
Simon Owens
Young creators keep getting lured to predatory "collab houses." Here's why.
Simon Owens
Some high profile writers have left Substack recently, but these defections may be overhyped.
Simon Owens
The business news site went independent in 2020 and is betting much of its future on paid memberships.
Simon Owens
Make your calls to action just as creative as any of the content you’re creating for your publication.
Simon Owens
The idea that a publisher’s branded content studio can match the quality of its non-advertising editorial output is based on a lie.
Simon Owens